Do you love Apple products?  Do you love the crisp, clean look of the packaging that contains your new iPad or MacBook?  You should like it, because it was done on purpose.

Written before Steve Jobs died, Adam Lashinsky’s book “Inside Apple” discusses how Steve Jobs and Apple Inc. methodically, and often painfully, approached the design of their new products. Furthermore, Lashinsky wisely captures how much time Steve Jobs and his staff spent on the design and presentation of the packaging that contained the newly developed products.  The process of opening the packaging and the ease of use were some of the critical components that have inevitably helped Apple’s products become so successful today.

If someone has an interest in learning about the design of packaging, or the science and technology of packaging, they should turn to Michigan State University’s School of Packaging and the Center for Packaging Innovation and Sustainability.  The program, established in the 1950’s, has become a leader throughout the world and currently has about 500 undergraduate and 90 graduate students in the School of Packaging.

The School of Packaging offers the following degrees:

There is no doubt this is a unique program, and one that is critical to the success of many products.  There is no doubt Steve Jobs took packaging seriously, and I think Michigan State University’s School of Packaging does as well.  To check out their video, click below.

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