The blog posts and information on this site are written to promote unique colleges and universities. More specifically, the blog is designed to highlight academic and student life programs people may never learn about unless they read about them here. Enjoy!
Do you love Apple products? Do you love the crisp, clean look of the packaging that contains your new iPad or MacBook? You should like it, because it was done on purpose.
Written before Steve Jobs died, Adam Lashinsky’s book “Inside Apple” discusses how Steve Jobs and Apple Inc. methodically, and often painfully, approached the design of their new products. Furthermore, Lashinsky wisely captures how much time Steve Jobs and his staff spent on the design and presentation of the packaging that contained the newly developed products. The process of opening the packaging and the ease of use were some of the critical components that have inevitably helped Apple’s products become so successful today.
There is no doubt this is a unique program, and one that is critical to the success of many products. There is no doubt Steve Jobs took packaging seriously, and I think Michigan State University’s School of Packaging does as well. To check out their video, click below.
When I worked in Mercyhurst’s Undergraduate Admissions Office, we’d often tell students and parents this was not the program for students who were afraid to learn. It’s not a program for students interested in bursting through a door, with guns ready to fire, prepared to kill any “bad” person in the room. Instead, the undergraduate and graduate programs maintain a curriculum designed to prepare students who enjoy learning and thinking critically about the world around them.